Introducing Wastebits Insights: The Sales & Lead Generation Tool for the Waste Industry

Wastebits Insights is the premier waste industry sales prospecting tool. It’s built from the ground up specifically for waste industry sales, and can save users hours of time and hundreds of dollars in dead-end leads and wasted effort.

Insights was designed to give salespeople the tools they need to identify prospects, build lists, and contact the right people. You can search by multiple parameters including waste type, federal and state codes, and see reports broken down by dates and locations. You can drill down into the report on an individual company and see their activity over time, alter your parameters on the fly to get a clearer picture, and each company has up-to-date, accurate contact information for the appropriate decision-maker too.

 

In this post, we’ll give a general overview of how Insights works, then talk about how to use its three reports — Generators, Facilities, and Transporters — to drive waste industry sales.

Insights 101: an Overview

Insights is a tool for business development and lead generation, built to deliver up-to-date, comprehensive and actionable information — insights, in short — on the three main groups in the waste sector. It’s the most powerful sales tool available for sales teams who work with waste companies, allowing you to easily drill down into reports for information on manifests, volume trends and find out which companies are associated with particular waste streams.

You’ll find Generators, Facilities, and Transporters reports as soon as you log in.

You can try it yourself for free here, and your free account will let you follow along with the first steps of this guide and get a feel for how things like the search function work. However, you’ll need to get a paid account to get the best out of Insights (see below for pricing information).

How to use Wastebits Insights

Start by choosing a report type. You’re not stuck with it — you can easily switch to another later. I’ve started with the Generator report.

I haven’t set any parameters yet, so this screen is just showing a list of all generators.

Let’s narrow it down. Your needs might differ, but we’re going to select something from each dropdown just to get a feel for how this report works.

One option is to use the search box at the top to find a company by waste handler ID or shipping description.

If the EPA has issued them an ID and you know it you can skip straight to the exact company you want here.

And if you’re trying to find a specific waste shipment, or narrow down your search, you can use the shipping date search modifier:

It’s just a standard dropdown calendar.

With very few exceptions, these menus let you select multiple options, so they’re tools for determining your search parameters, not unwieldy multiple-choice systems that you can ‘get wrong.’

From left to right, you have a choice of ZIP code and radius:

You can choose to only see perfect matches or to see matches right out to 100 miles from your target ZIP code.

The next option is to pick waste companies by size, according to their federal designation:

You can also search geographically by state, or enter both types of information.

This is where things get interesting. You can search through a comprehensive list of hundreds of waste types, identified by their EPA-assigned federal waste codes:

This menu, like nearly all the others, has a search box at the top. That’s handy if you know what you want: search for it, then click on it when it comes up. It’s also handy if you have a code written on a paper form or incompletely entered on a digital one and you want to figure out what it’s meant to be.

If you’re looking for something more local there are state-level codes too:

(This menu doesn’t have a search feature. It’s in alphabetical order by state, then by code within each state.)

You can choose container type from this list:

There’s also a drop-down for disposal method:

And for NAICS (North American Industry Classification) code:

You have multiple, sometimes-intersecting, parameters you can use to define a group of leads, a waste stream, or to find a single company or small group of companies.

I selected New York (that ZIP code is 30 Rockefeller Plaza), and a range of state and federal codes.

While I filled out these parameters for the Generators report, I can just as easily flip to Facilities or Transporters. Your parameters persist across reports. Here, I just clicked on Facilities:

And on Transporters:

…with all the same parameters intact. (As you can see, there are a lot more waste generators than there are facilities or transporters.)

Let’s get into the reports themselves, starting with the Generators report.

Using the Generators report in Insights

First, I’ll pick some parameters. I chose January-February this year, and narrowed the search down to New York State, large waste generators, and state code B, which in New York is waste that must be destroyed by incineration.

That gets me 70 results:

If that’s my target lead type — for instance, if I’m working for a facility that offers service for that waste type, or a transportation company that carries that waste type, and I want to find generators I can sell to — I just got my lead list.

Trouble is, I don’t really know anything about them.

But I’m about to.

I’ll start with a relative unknown, Valhalla Household Materials Recovery. They’re already a part of someone else’s waste disposal flow, but in doing what they do they generate a certain amount of waste that has to be shifted from their facility to be incinerated.

Are they a good lead for me? To find out, all I have to do is click on their name in my Insights search results.

It doesn’t look like they generate huge amounts of my type of waste:

That’s not many manifests, and the manifests themselves are not huge, just a few tons:

In fact, the stats at the top of their Insights page tell me they’ve moved just 8.72 tons, or 7,913kg, of this type of waste within my two-month search parameter. That doesn’t make them a great lead if I’m selling haulage, but it might be worth talking to them about disposal.

How can I do that? Ideally, I’d want the contact information for the person there who deals with disposal services — name, job title, phone number and email address would be best of all.

That valuable information is right at the top of the page, along with their mailing and location addresses and their unique handler ID.

Let’s take a look at a couple of other generators from the same list.

The Eastman Kodak company is on there, and they ship quite a bit more of my type of waste:

Shipping manifests remain relatively infrequent:

But the quantities moved per manifest are both much larger, and relatively consistent:

It’s not 50 tons one week and 2 tons the next.

If you’re selling haulage or disposal of this type of waste, Eastman might be a good call.

However, there’s always the issue that these two ‘fish’ might both be the wrong size; you might be looking for a catch that’s neither relatively small, nor a whale like Eastman Kodak. (And large, well-established companies are often already tied into a net of waste management solutions and could take some shifting.)

What you want might be companies that move around a certain tonnage a week, so you can gauge whether they’re a fit for your business’ offering.

You don’t have to open each company’s search result to find out that information; it’s displayed down the side of the main search results page.

That’s the number of manifests, and the average size of each manifest, within the search period.

I just reset that to be the year to February 28 2021, and then hit search again to generate a new set of results:

This gives better definition; some of the same names are near the top, but with a wider range of shipments to choose from, MPM Silicones has been edged out by Global Foundries — who didn’t even make the top 10 when I restricted my search to a two-month period.

If I go back to Valhalla’s result, I can see that over my selected 1-year period, there’s a pattern in the number of shipments…

…and in the quantities shipped:

They moved a large number of small shipments in the early part of the year and a smaller number of larger shipments later. I can set up a monthly report by selecting from the dropdown at the top of the page to see that pattern more clearly:

And if I want to see whether that’s a year-on-year pattern or just a fluke, I can adjust my search parameters right on the page:

Result? They didn’t ship anything until 2018, and tonnage is low in January, high in July, every year:

This information is helpful for timing your outreach efforts or if you need to find companies to fill in those slow periods of activity.

Using the Facilities report in Insights

What about if we’re looking for facilities? We can keep the same search parameters and simply switch reports at the top of the search results page.

Again, the tonnage and manifests reports indicate at a glance which facilities are handling serious quantities of probably-industrial waste (Ashland, Norlite) and which are handling what is probably small quantities of highly-specialized waste (Montefiore, Hicksville).

The report is laid out the same as the Generator report, so when I open the GlobalFoundries’ report I get information on manifest numbers and tonnage:

This lets me spot patterns in deliveries and assess the facility’s capacity.

I can also mouse over any column to see the exact number it represents:

We can also see that Eastman Kodak is on the Facilities page too — they have both disposal facilities and a listing as a generator. Are they doing their own disposing?

Kodak’s facility is in Rochester and they’re dealing with 262 tons across a two-year period. I switch back to the Generator report and I can see they’re generating 2,332.31 tons across the same period; they’re definitely not doing all their own processing, but the site addresses match up; Kodak does some processing onsite and ships the rest to other facilities.

If I’m trying to sell to them, or to anyone else on this list, that information is helpful to understand their needs — and the scale and nature of my opportunity.

Using the Transporters report in Insights

I’ll toggle over to Transporters:

Again, this is relatively restrictive in some ways. I’m just looking in New York, and only for incinerated waste. What happens if I cut geographic restrictions and just look for a highly-specialized waste type?

This is the whole national list of transporters qualified to move federal code K030 waste: ‘Column bottoms or heavy ends from the combined production of trichloroethylene and perchloroethylene.’ There are just 76.

If you’re trying to match a generator with a transporter, or put together a waste stream that works for both ends, this transporter list is gold dust.

And if you’re selling to the transporters? You have all the same information as appears in the Generator and facility reports.

For example, Virginia’s Norfolk Southern Railway, which moved over two million tons of K030 waste in the last two years. Getting in touch with them is as easy as clicking on the search result, then emailing the Hazardous Materials Manager.

Insights Pricing

Wastebits Insights has three pricing categories.

Free

• No credit card required, easy signup, no charge
• Filter waste companies across Generator, Facility and Transporter reports by date, state and ZIP code
• Search handler ID and container type
• NAICs, federal, state and MMC code sort
• No access to detailed reports

Premium

• $199 per user per month paid annually, $249 per user per month paid monthly
• Unlimited access to generator, facility, and transporter reports
• Detailed reports that show volume and trend activity
• Source information lets you see where activity is coming from
• Spot trends and opportunities before your competitors
• Most up-to-date market data available on the market

Enterprise

• Custom pricing (contact Wastebits sales team on (844) 724-0200 or schedule a demo to learn more)
• Aimed at companies with more than 10 seats
• Volume discounts
• All premium features
• Priority support

If you’re a waste industry business development rep, account manager or sales team, Insights can pay for itself within the first month in increased accuracy, ease of use and speed.

No more scraping, no more back and forth between Google, Hunter.io and LinkedIn, and no more dead phone numbers and nobody’s-home emails.

Insights gives you the background you need to select the right leads, the detailed data you need to craft sales strategy, and the contact information you need to reach out to the right decision-maker at each target organization.

Conclusion

Wastebits Insights delivers an unprecedented level of accuracy and ease of use to sales teams and reps in the waste industry. Whether you’re looking for leads according to location or waste type, or trying to stitch together more complex projects, Insights gives you a readymade list of just the companies you need. Each comes with the information you need to evaluate fit, and the accurate contact information of the right person to talk to to make the sale.

To find out more about how Insights can help your sales team succeed, you can request a demo — or immediately see a free 30-minute webinar that covers commonly-asked questions and shows you how to unlock the value of Insights for yourself and your team.

Signing up for an Insights account is simple: to open a free account and get a feel for how the tool works, go here. But the free version won’t get you the actionable data sets we’ve explored in this post. You’ll need to arrange a subscription for that, which you can do here.